Actress and entrepreneur, Shay Mitchell has launched an on-the-go lifestyle travel goods brand called Beis, targeting “restless spirits with a passion for exploration”.
Fuelled by the countless miles Shay has journeyed around the globe (shared with millions of followers through her adventure-seeking #Shaycation YouTube series), Beis is designed to inspire “meaningful exploration and self-discovery,” Mitchell explains in a release. All products were ‘road-tested’ to endure the elements of wanderlusting off-the-beaten path.
The curated line of travel essentials is designed to deliver high-quality products at an accessible price point. Mitchell’s label features impeccable design and chic shapes, for day-to-day travel, “fusing her love of timeless style and desire for functional staples”.
“Throughout my life and career, I’ve been fortunate enough to travel all over the world. After countless trips and Shaycations, I realised there was a need for chic, affordable and durable pieces for travellers like myself and that is why I decided to create Beis, a product I’m proud to use,” says Mitchell.
“We are all in motion throughout the day and you don’t have to buy a plane ticket to find our products useful – Beis is for everyone!”
Beis launches with a collection of seven styles: The Duffle, The Weekender, The Backpack, The Dopp Kit, The Cosmetic Case, The Passport Holder and The Luggage Tag. They feature a combination of practical details, including water-resistant linings, internal and external pockets, padded laptop sleeves, and zip compartments.
The range is coloured with primarily neutral black and beige tones, with accents of pink, green, blue, and yellow on the small accessory offerings.
Mitchell and Beis share the belief that doing good is just as important as looking good – which is why the brand supports Girl Up, the United Nations Foundation’s initiative that supports girls’ empowerment and education. Girl Up is a global leadership development initiative, positioning girls to be leaders in the movement for gender equality. With resources in five languages and 2500 Girl Up Clubs in more than 100 countries, it has trained 40,000 girls of all backgrounds to create tangible change for girls everywhere.