Sheer Sebag reckons that for most women, “shapewear is a nightmare”.
The founder of Sheer dresses wants to change that, with the launch of innovative new apparel that combines the power of shapewear and compression garments – all in one piece.
“Women of all shapes and sizes will now be able to leave behind all those confining corsets, awkward undergarments, and cramped cinchers that feel restrictive and add more bulk,” says Sebag.
The Sheer dresses are designed to help women by promoting self-love and acceptance and eliminate the daily anxieties associated with today’s fashion and self-image.
Sheer came about because of Sebag’s own struggles with her body image. As a successful 20-something year old, she found herself depressed, stressed and undervalued by her coworkers and her significant other – and that had taken a toll on her body.
So in 2016, she left behind a high-paying corporate job to dedicate herself to developing a solution for women like herself experiencing body image issues.
“I hope my dresses not only help women look great, but feel great, too. This dress is so much more than just a piece of clothing: it’s a tool that combats self-hate, promotes inner confidence, and provides women with hope – no matter what shape, size, or body type.”
Sebag says the ‘secret sauce’ behind Sheer dresses is a patent-pending three-layer lining technology built discreetly within the dress, that work together to shape, lift, and tone the body – without adding the extra layers or bulk that come with traditional shaping undergarments.
“Together, these three layers give women every amazing benefit they could expect from a great shapewear dress – all in one piece – removing the need for shapewear all together.”
The initial release of 500 Sheer dresses this week at sheeronline.com come in two styles: the Mini and the Classic.
Sheer will ship the dresses anywhere in the world with a “no strings attached” free shipping and return policy. The Sheer Mini sells for US$325 and the Classic for $375.