Shopkins characters cover the latest Skechers US Back-to-School kids footwear collection for girls.
Moose Toys, parent of the Shopkins brand, and Skechers have co-designed the new release, with a multi-year licensing deal struck between the two.
The Skechers kids range spans toddlers to tweens, featuring bright colourful designs.
Since its launch in 2014, Shopkins has become a global phenomenon, offering more than 100 different Shopkins characters each season, an animated webisode series with over 1 billion views on YouTube alone, and the Shopkins 12-pack, which was the top-selling toy in the US in 2015. Last year, Shopkins achieved more than US$1 billion in retail sales as the No. 1 girls’ brand in nine categories in the US.
The new shoes will be available from Skechers retail stores US-wide and online at www.skechers.com.