Wrapples – a cute, furry interactive beast – debuted in second place on Amazon’s top-selling toys list and is now considered a contender for Toy of the Year.
Wrapples are born with “slap band” tails which allow kids to take them wherever they go. They magically wrap around anything and never fall off.
Besides that, the toys are interactive and friendly, chat to their owner and among themselves. They can even sing a secret Wrapple rap tune.
Created by Australian-headquartered Moose Toys, the Wrapples mark the latest addition to the Little Live Franchise.
To support the launch, Moose has released a choreographed dance and music video – the Snap, Wrapple, Clap, which can be viewed here:
Belinda Gruebner, EVP of global marketing at Moose Toys, says Wrapples were designed with an element of nurturing play: the more a child plays and interacts with them, the happier they become and their eyes light up to match their mood.
“Our Little Live brand has grown into a global powerhouse and we’re excited to bring a very different experience to the franchise with Wrapples,” she said.
“The fact that Wrapples first appeared on Amazon as the number two bestselling toy and it has been included in Walmart’s Top Rated by Kids Toy List shows that we are on to yet another winner and in such a competitive category this is an achievement that we are very proud of.”
Wrapples will be formally launched on Monday, (October 1) with a suggested retail price of US$14.99.
Moose Toys is a family-run business which disrupted the toy industry with the global phenomenon Shopkins, pint-sized characters which reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose has more than 400 staff and distributes to more than 100 countries.