“No more counting sheep” is the catchline of a new version of the increasingly popular Sleep Well drink.
Sleep Well is a chocolate-flavoured milk drink, made from fresh Jersey milk with honey and valerian added. Valerian is a natural herb which contains relaxing qualities and is often sold in capsule form at health-food shops all over the world. It follows on from the launch of a vanilla-flavoured Sleep Well drink with the same properties last year.
“We’ve spent months refining and developing our new chocolate recipe, so we can get the right balance of smooth, comforting, chocolate cosiness just in time for the festive season to soothe frazzled customers,” said Sam Watts, Sleep Well’s co-founder.
“We have been thrilled with the positive response from customers around the UK since we launched Sleep Well vanilla milk last year.”
The Sleep Well drink is sold in 200ml cartons and family-sized one-litre packs. The milk has been UHT processed, ensuring a shelf life of six months. It can be consumed warm or chilled.
“What we do 30 minutes before we head to bed directly impacts the quality and quantity of our sleep,” explained Watts. “Creating positive sleep habits is essential and Sleep Well is designed to be part of a healthy bedtime routine. This is particularly important at times of either great stress or great excitement when your sleep patterns are likely to be even more disrupted.”
After its UK launch, Sleep Well is looking at opportunities to expand distribution in markets including South Korea, Hong Kong, Dubai and Mainland China.