American snack maker Kind is marking the back-to-school season with a promise to parents: if your children don’t like the flavor of their new range of Kind Healthy Snacks granola bars, the company will refund your money.
Kind’s Kind Kids chewy granola bars are gluten free and have 25 per cent less sugar than rival brands. They are made with 100 per cent whole grains, contain no artificial flavors, colours or preservatives or GM ingredients. Yet they still taste great, says Kind, coming in three flavors: Chocolate Chip; Peanut Butter Chocolate Chip; and Honey Oat.
“We know how hard it is for parents to find healthy options that their kids will actually eat,” says Jon Lesser, VP of marketing at snack maker Kind, explaining the money-back promotion. “That’s why, when crafting Kind Kids we intentionally balanced nutritious ingredients with delicious flavor to ensure the bars would be a lunchbox win for everyone. If we’re wrong and kids don’t love the taste, we’ll give parents their money back.”
Kind’s research shows more than one in three parents find it stressful when packing lunch boxes locating healthy options that their kids will eat. Almost half said their child brings home a healthy snack from their lunch at least once a week.
The survey also revealed parents’ growing concerns about the amount of sugar their kids are consuming. Takeaways included:
- One in three respondents said the biggest problem with kids snacks today is that they have too much sugar.
- When asked about the top nutrients/ingredients they would like to limit in school lunches, 64 per cent of parents selected sugar and 45 per cent selected artificial ingredients, (including flavors, colors, preservatives and sweeteners).
In a separate survey, 87 per cent of US-based registered dietitians who belong to Kind’s Nutrition Collective ranked sugar as the biggest problem with kids snacks.
Kind Kids bars are available at retailers US-wide for a suggested retail price of $3.99 for a six-pack.