The British have always been partial to a splash of vinegar with their fish & chips – but drinking vinegars seem to be taking the concept a giant leap further.
The vegan drinks are the brainchild of UK company Soupologie, which has released three flavours in a range of drinking vinegars. Each drink contains a full five portions of fruit and vegetables suggested by government guidelines as an essential part of the daily diet. They are also promoted as a low-calorie alternative to smoothies and sweetened juices.
The Viva La Vinegar Drinking Vinegars contain added live cultures which the company proclaims in marketing material as helping “counteract the strain on the digestive system that can be caused by a modern diet and lifestyle”.
“Each of our bottles contains your daily dose of vinegar infused with a small amount of cold pressed juice – enough to take the edge off the vinegar but not enough to send you into a sugar coma,” the company says.
Sold in 250ml bottles, the Viva La Vinegar Drinking Vinegars come in three flavours: strawberry, basil and black pepper; coconut water and lime; and kale and kiwi.
Originally launched in June through health food channels, the 250ml drinking vinegars are now on sale at 110 Sainsbury’s supermarkets for £1.90 each, featuring new branding.
Amanda Argent, cofounder of Soupologie says the drinks are convenient and nutritious and ideal for people with busy lifestyles who struggle to meet the five-a-day fruit-and-vege guidelines.