The new Spalding 94 Series – a unique collection of limited-edition basketballs and exclusive digital content designed and brought to life through a variety of iconic collaborations.
It encompasses more than a century of product and equipment innovation, including the first-ever basketball, made in 1894.
The Spalding 94 Series collection will showcase never-before-seen partnerships featuring like-minded visionaries and brands who share Spalding’s passion for the game of basketball and inspire the next generation of the global basketball community’s growing association with the world of fashion, music and entertainment.
The 94 Series collection’s first collaboration was revealed last weekend with the founder of luxury streetwear brand Just Don, Don Crowley, (also known as Don C). Inspired by the culture of the streetwear and sneaker brand, Spalding has teamed up with Don C. to issue 250 limited-edition Spalding X Just Don commemorative basketballs, available exclusively at Spalding.com and JustDon.com for US$225.
“Don C.’s inspiration for the collaboration was to pay homage to Spalding’s heritage of high-quality craftsmanship basketball fans have seen evolve over more than 30 years as the official basketball of the National Basketball Association (NBA),” said a Spalding spokesperson.
The new Just Don ball features revamped retro Spalding and Top-Flight vintage logos combined with panels of stitched genuine Horween leather, offering the best of both worlds, old-school flavour, “fused with Just Don’s luxury streetwear aesthetic”.
Spalding’s 94 Series collection will continue throughout this year and into next, when the brand plans to celebrate its 125th anniversary with a multitude of never-before-seen new collaborations featuring global trendsetters and brands furthering Spalding’s presence both on and off the court. The campaign will be brought to life with creative agency partner Walton Isaacson and distributed through paid media partnerships and robust digital marketing campaign.