Beer brand Busch is celebrating 40 years sponsorship of North America’s Nascar racing series by releasing 40 beer cans made from racing car parts.
The company says such a thing has never been done in motorsport – and as a passionate part-time petrolhead, I’m pretty sure they are right!
The “crisp, cold cans of Busch” are constructed from Kevin Harvick’s #4 race car and dubbed The Car 2 Can Collection.
“It’s a unique opportunity for fans to “drink the sport they eat, sleep, and breathe,” the company quips.
“Busch Beer officials brought the idea to me last year and I thought it was great way to connect with the fans,” explains Harvick. “These cans are made up of pieces of my car from the 2018 season and I’m excited for the cans to be released. I can’t wait for the fans to see them.”
Here’s a video from Bush showing how the beer cans made from racing car parts came about:
Now for a small downer: the cans are not for sale. They will be given away to viewers of the Daytona 500 race who participate in a trivia contest via Twitter while the race is screened on TV this weekend (February 17).
“The truer the fan, the higher the chance folks have of winning one of the most exhilarating cans ever created,” the company explains. “To join the race for a can during Daytona, participants will need to look out for the trivia questions on screen and simply tweet their answers using the designated hashtags #Car2Can and #BuschContest.
“We wanted to do something for the hardcore fans that had never been done before, and give them a chance to hold the sport they love,” said Daniel Blake, Anheuser-Buch’s senior marketing director. “This year marks the 40th anniversary of our first Daytona 500, so we created the 40 collector’s edition cans to give a piece of the sport back to the fans that have been there every step of the way.”