Russian vodka brand Stolichnaya (they call it Stoli in the US, because, well…) has unveiled its first new flavour in five years: Stoli Cucumber.
Stoli introduced flavoured vodkas to the spirits market back in 1962 and the latest variation – launched just in time for the Northern Hemisphere summer – is described as crisp and clean on the palate, “bursting with savoury cucumber taste and a soft, smooth finish”. It hits the shelves in the US late this month.
Already the brand is promoting signature cocktails, including the Stoli Cucumber Spritz, Cucumber Martini, Cucumber Mule, and a Cucumber Bloody Mary. In some retail outlets, Stoli Cucumber will be sold with a sachet of Tajín chili seasoning stuck to the bottle, for drinkers to coat the rim of a glass with.
Flavoured vodkas are an important strategic segment of the Stoli business, according to Russell Pareti, senior VP of marketing for Stoli Group USA.
“We recognised an opportunity for a high-quality premium cucumber vodka, given the rise in demand for this fresh taste in cocktails. Thus far, trade and bartenders have been overwhelmingly positive [about the new variant] and we look forward to bringing new consumers into the Stoli Vodka franchise with this new flavour addition.”
Stoli Cucumber is 75 proof, or 37.5 percent alcohol by volume (ABV), for a suggested retail price of US$19.99 for a 750ml.
Here’s a photo of the full bottle: