Vietnamese coffee startup Sunshine Coffee is sourcing beans from the nation’s central highlands to support local communities and encourage artisan producers.
By buying from traditional small-scale coffee farmers located in Buon Ma Thout in Dak Lak and neighboring Da Lat in Lam Dong province, Sunshine Coffee will support growers and processors in developing new markets for their products through innovative branding and marketing to boost direct sales to the company’s expanding network of sophisticated coffee drinkers worldwide.
“We support local indigenous communities in improving Vietnam’s coffee reputation by growing better quality beans,” said a company spokesman.
“Our selected growers support sustainable agricultural farming practices including the minimal use of control sprays, reduced environmentally damaging land use practices, and to use clean and efficient coffee producing methods to produce high quality coffee.
“By sourcing directly from the indigenous coffee growers we bring more profits back into the hands of the growers.”
The hope is that the growers will do better than they would if they were locked into long-term contracts with multinationals sourcing from many plantations around the world and trying to achieve the lowest cost possible for raw materials.
Vietnam is the world’s second largest coffee producer after Brazil, yet many coffee connoisseurs around the globe know little about the country’s offering. Robusta beans account for more than 85 per cent of the country’s harvest. Easier to grow than Arabica variety, the beans are often considered inferior as they have more caffeine, are stronger and have a more bitter taste. Often they are turned into soluble coffee by instant coffee brands.
“Our coffee plantations are grown in fertile soils at high altitudes surrounded by lush green hills, harvested at the peak of ripeness, washed, dried on raised beds, graded for consistent quality, then blended and carefully roasted,” said the Sunshine Coffee spokesman.
The company harvests Arabica bean varieties including typica, bourbon, catimor, Amarillo caturra and mocha making its coffee blends popular with customers who prefer a milder taste and flavour. While Arabica beans have a lower caffeine content, they have twice the aromatics that make up the complex flavour in a cup of well-brewed coffee.
Sunshine Coffee is selling beans online and via Facebook as well as into the trade. Email enquiries: email@example.com