Svedka Vodka has unveiled a bold advertising campaign, its first US nationwide advertising in more than five years.
According to the 2018 edition of the Beverage Information Group Liquor Handbook, Svedka Vodka is the number-one imported vodka in the US. Its new integrated marketing campaign features the call-to-action of “Bring Your Own Spirit” and will include TV commercials, creative digital marketing and social media content.
We don’t usually highlight new ad campaigns (as opposed to new products) but this one caught our eye for its bold colours and defiant spirit – and especially the social media creative published on this page.
“Svedka Vodka has stood out for years with its loyal fanbase for its edgy and provocative point of view,” says Jim Sabia, chief marketing officer at Constellation Brands, the beverage’s US importer.
“We believe the brand’s new ‘Bring Your Own Spirit’ platform represents the consumer of today – one that is fearlessly original, has a distinct point of view, and makes no apologies for who they are or what they do. This campaign showcases the dynamic energy and sense of place that connects the consumer intimately with the Svedka brand, creating a tangible sense of good times in the immediate future.”
The campaign is bound to attract attention with its vibrant imagery, captivating content, and declarative language. There are two TV commercials – one 30 seconds and one 15. 1They feature what the brand describes as an “eclectic and energetic cast” who bring their own spirit to the occasion. In its digital ad creative, the brand speaks directly to its bold consumer through powerful visuals and dynamic language: “All Heart Eyes on You,” “Exist Loudly,” “Darling, You’re A Heavy Pour,” and “You’re A Rainbow & They’re All Colorblind.”
In the US, Svedka Vodka comes in a range of flavours, including Strawberry Lemonade, Cucumber Lime and Blue Raspberry and also in an 80-proof form.
The TV commercials began running this month on US cable networks including; Bravo, ESPN, USA, E! and Comedy Central. Digital marketing and social media ads will roll out across Facebook and Instagram through Spring 2019.
“Bring Your Own Spirit” was created, directed and edited by Svedka Vodka’s creative agency R/GA.