A native Indian tribe from Canada is marketing luxury water sourced from sacred lands in Vancouver.
The Uchucklesaht Tribe Government released Thunderbird Spirit Water at this month’s Assembly of First Nations (AFN) national convention in Vancouver, where it was served at the leaders’ banquet at the Fairmont Hotel.
The Thunderbird Spirit Water is described as “a majestic creature who protects the Uchucklesaht Tribe” and rests in what is known as the “The Thunderbird’s Nest” or T’iitsk’in Paawats [Teet-Skin Powats], made up of five mountain tops in the region around Hucuktlis [Ho-Chuck-lis] Lake, British Columbia.
Locals believe the Thunderbird flashes its eyes to create lightning and flaps its wings to deliver thunder over the lands of the Uchucklesaht; known at times as the rainiest region in the entire world, with average annual rainfall exceeding 7000 millimetres (as compared to 1120 in Vancouver). In this way, the Thunderbird is said to be the guardian of the tribe’s sacred lake and the keeper of its pristine supply of drinking water.
Blessed with many sacred and protected areas within their lands, the Uchucklesaht Tribe has been conducting spiritual practices for centuries while living off their lands by hunting, gathering seafood, fishing and harvesting medicinal resources. One of the most sacred spots within their territory is an underground artesian spring near Hucuktlis Lake, which delivers what some might call, the freshest and purest water on the planet.
The tribe believes the Thunderbird Spirit Water is naturally sourced spring water, pure, premium and protected.
“This is a major milestone going forward for our people,” said long-time Uchucklesaht chief Charlie Cootes. “Thunderbird Spirit Water is the first of many commercial enterprises which will enable our people to work and to build our community infrastructure, and our capacity while retaining our own cultural identity in a sustainable manner. Our people have worked so hard to get to this point and now we proudly offer the world’s finest water brand” said Cootes.
The company expects to break ground on a new 10,000sqft bottling facility in Port Alberni in the coming months. They currently contract out the bottling at another facility.
In Canada, Thunderbird Spirit Water sells for C$7 for a 750ml bottle.
We’re not sure who the guy in the photo below is, but he featured on the brand’s website press page and we thought he looked pretty cool!