Pyrex, a name synonymous with glass cookware the world over, has partnered with celebrity chef Christina Tosi to launch the Tosi x Pyrex limited edition.
Tosi is a pastry chef and founder of the 15-strong Milk Bar chain of stores in the US. She is also a former judge of MasterChef, a current judge on MasterChef Junior and the author of three cookbooks including All About Cake, published in October.
The Tosi x Pyrex collection comprises stylish decorated glass storage containers which capture the enjoyment and creativity she brings to baking. The range includes four glass four-cup containers featuring exuberant black and white line art that is slightly imperfect, symbolising Tosi’s approach to baking which celebrates the joy in the process – and the mistakes which come with it. An added personal touch is her signature XO Tosi in her handwriting.
“Pyrex is one of my favorite kitchen essentials – so I was incredibly excited to collaborate with them, especially in conjunction with Milk Bar’s 10th birthday,” she said. “I’m all about fun, rule-breaking baking. We wanted to create a collection that captured this spirit with my personal touch – and looks super cute!”
The launch of the Tosi x Pyrex Decorated Storage collection coincides with the holiday gifting season.
The containers are ideal for storing baked goods, leftovers, ingredients and even organising your refrigerator and pantry. Tosi reckons they are great for refrigerating cookie dough overnight before baking. Made of pure, non-porous glass, the Tosi x Pyrex Decorated Storage containers keep food fresher for longer in a fun, stylish way.
“Christina – with her passionate, irreverent baking style and deep love of Pyrex – is the perfect ambassador to introduce new innovations from Pyrex into the kitchens of home bakers and entertainers, especially at the holidays,” said Ken Wilkes, president and CEO of Corelle Brands, which owns Pyrex.
“We are thrilled to align ourselves with Christina who has redefined American dessert culture with her Milk Bar brand.”
The range is available online at Pyrexware.com and in Milk Bar flagship stores in Washington, DC (Logan Circle) and Los Angeles for $9 each.
Corelle Brands designs, manufactures and markets products worldwide through a portfolio of brands including Pyrex, Corelle, CorningWare, Snapware, Chicago Cutlery and Olfa.