Welsh brewery Tiny Rebel has created a pale ale made from surplus bread from UK retailer Iceland.
Unsold bread is collected from both local Iceland stores and Iceland’s Welsh bread supplier to create the Bread Board-branded beer.
“By using surplus bread in this way, we’re helping to avoid food wastage and ensuring our resources are being used to their very best potential,” explains Iceland MD Richard Walker. “The fact it tastes great too is an added bonus!”
As if the repurposing of the bread is not environmentally friendly enough, Iceland has gone further by donating 10p from every bottle sold to the environmental charity Surfers Against Sewage (SAS).
“As a surfer and environmentalist myself, I’m passionate about the need to protect our oceans and beaches from the scourge of plastics, and the creation of Bread Board gives us the perfect opportunity to combine our sustainability efforts,” adds Walker.
Individual bottles are now sold in Iceland stores for £1.80 each – or three for £5. Iceland estimates that three tonnes of unsold bread will be used to make the beer over the next year.
Tiny Rebel director Brad Cummings describes the brew’s flavour as “tropical fruit and citrus aromas with a refreshing hopped bite”.
“We replace some of the malt in a brew with the bread, extracting starches and breaking them down into fermentable sugars, so the bread is more than just a flavouring.
“It’s a really drinkable beer that shows the value and the massive potential from using alternative ingredients.”
Cummings says Tiny Rebel is passionate about reducing waste – “and we’re chuffed to be helping Iceland repurpose this bread to make beer”.