Victoria’s Secret has unveiled the 2017 Champagne Nights Fantasy Bra, designed by world-renowned luxury jeweller Mouawad.
And it could be yours if you’re prepared to spend a cool US$2 million on a bra!
The exotic lingerie will be modelled by Brazilian Victoria’s Secret ‘Angel’ Lais Ribeiro at the brand’s fashion show in Shanghai this month.
This is the first time Lais, pictured, has worn a Victoria’s Secret Fantasy Bra. She will follow in the footsteps of other supermodels, including Lily Aldridge, Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Selita Ebanks, Gisele Bundchen, Tyra Banks, Heidi Klum and Karolina Kurkova.
“For this year’s all-new design, Mouawad went all the way combining contrasting gemstones in an enchanting and timelessly glowing lingerie suite that pays tribute to beauty and glamour,” explains the lingerie brand’s parent Limited Brands in a statement.
The bra and matching belt took more than 350 hours of labor to be handset with nearly 6000 white diamonds, yellow sapphires, and blue topazes totalling over 640 carat, all set in 18-karat yellow gold.
Mouawad Jewelry has partnered with Victoria’s Secret to create a Fantasy Bra since 2001, creating 10 of them of the years. One of them – the 2003 Very Sexy Fantasy Bra – holds a Guinness World Record as the most expensive bra ever made.
Led by fourth-generation co-guardians, Fred, Alain, and Pascal Mouawad, the gem brand remains a family business built upon artistic excellence, craftsmanship, trust and relationships. Mouawad designs, manufactures, and sells its own exclusive jewellery and timepieces, from boutique collections to bespoke masterpieces and objects of art.