Cyborg, an activity-focused startup from New Hampshire, has unveiled virtual assistant Cy – described as the “Siri of fitness”.
Summoned by your voice, Cy can answer an assortment of questions about your movement and biometric data, even on the move.
Cyborg was founded by 28-year-old CEO Tim Near last year, initially focused on developing wearable devices. But after a startup accelerator program, they unearthed a much larger opportunity.
“While we were building an app for our wearables, it dawned on us that soon there will be a tidal wave of biometric data incoming and there is no cross-operating system solution available to digest it,” explains Near. “We’re developing an assistant that can communicate these data streams to users in a way that’s organic and palatable; in other words, talk to you like a real person.”
The team is using machine learning to understand what kinds of questions users have about their activity and anticipate future inquiries so virtual assistant Cy is always ahead of the ballgame.
“We can see a clear path to putting a health and fitness expert in your pocket ready to instruct, coach, and encourage anyone with a mobile device,” says Near.
The app is available downloadable at no charge for all iOS devices. However, enabling virtual assistant Cy requires an upgrade costing US$3.99 a month. The mobile application is currently focused toward walking, running, and hiking, but Cyborg will immediately begin integrating external hardware so that Cy will be able to assist in all forms of exercise.
Near says Cyborg is imagining a future where everyone has access to an engaging accountability partner that provides on-demand guidance to maintain an active lifestyle.