Fitbit’s newest wearable, the swim-proof Fitbit Charge 3, has been revealed and will go on sale in Hong Kong in November.
The Fitbit Charge 3 is described as the latest evolution of the wearable, which monitors the wearer’s exercise and fitness.
It features an elevated, premium design with a touchscreen display, more than 15 goal-based exercise modes, up to seven days battery life, and what the manufacturer describes as its most advanced sensor and algorithm technology yet. It is water resistant up to 50m, meaning it can be safely worn in the shower, sea, pool or rain.
“With Charge 3, we are building on the success of our best-selling Charge franchise and delivering the most innovative tracker on the market, offering an extremely slim, comfortable and premium design along with the advanced health and fitness features our users want,” said co-founder and CEO James Park.
“Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a more sleek, affordable wearable in a tracker form factor,” he said.
“Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, enables us to continue to expand our share of the overall wearables market.”
Fitbit’s Charge family is the most popular of its product lineup, with 35 million devices sold to date. Research house IDC estimates shipments of fitness trackers will continue to comprise a significant portion of the overall category for the next several years.
The Fitbit Charge 3 is crafted from lightweight materials, including an aerospace grade aluminum case and Corning Gorilla Glass 3 display for a slimmer, modern silhouette, increased durability and more comfortable fit. It features a crisp, touchscreen display that is nearly 40 per cent larger and brighter than its predecessor.
The Fitbit Charge 3 is the first wearable with an ‘inductive button’, which includes new patent-pending technology providing a streamlined, swim-proof design, increased space in the device to add more sensors plus a larger battery.
The software has also had an upgrade, adding goal-based exercise modes. The wearer can select from more than 15 exercise modes, including bike, swim, run, weights and yoga; set a goal for calories burned, distance or duration, and see real-time stats, progress and celebrations on device when they reach their goal.
Fitbit can also be used to pay for goods, using the Fitbit Pay contactless payments supported by more than 100 financial institutions in 18 countries.
The Fitbit Charge 3 will be available in stores in the Americas, Europe, Middle East and Africa from October and in Asia Pacific from November.
In Hong Kong, the Fitbit Charge 3 will have a recommended retail price of HK$1298. It comes in black with a graphite aluminium case or blue grey with rose gold aluminium case. Accessoires range from HK$238 to HK$388.