What’s That Smell?
Normally the launch of a new game might be considered a breath of fresh air. But not this one!
WowWee, which makes games for families, has launched What’s That Smell? Which, in its PR company’s words is a “hilariously fragrant party game that grabs you by the nostrils”.
WowWee uses innovation and scent technology in a “scent-sational” party game where players pit their senses of smell against each other, challenging those brave enough to correctly guess scents ranging from roses to rotting garbage… and worse.
There are more than 50 smells in the game. Pick the most and you get to choose which of your opponents gets to experience the ‘Whiff of Shame’: three big snorts of one of the four outrageously pungent stank cards in the deck: Extra Old Toe Cheese, Diaper Blowout, Hot Chunky Vomit, and Smothered in BO.
WowWee brand manager Dominique Fleurant says that for 30 years WowWee has been recognised for its technical innovation, developing, marketing and distributing hi-tech consumer robotic, toy, and entertainment products.
“This expansion has been a long time coming for us, and we’re excited to enter this new world of games with an edgy and engaging experience that will truly knock players’ (smelly) socks off – pun intended!”
An extra dimension to the game is a free iOS and Android companion app to What’s That Smell? which tracks the number of players and sniffing time, giving players the chance to earn extra bonus points by comparing their guesses with other people who played the game, and to record the Whiff Of Shame dare.
What’s That Smell? Goes on sale on Amazon Prime Day for $19.99 before appearing on shelves at Target and Walmart stores in the US and Canada.