Hip brand Ben & Jerry’s wants to lick injustice! The Unilever-owned artisan maker has launched an anti-Trump ice cream flavour.
The company said it wants to “champion those fighting to create a more just and equitable nation for us all”.
“Ben & Jerry’s takes a stand against the administration’s agenda and peacefully resists attacks on company values,” the company announced this week.
Publicity photos show a tub of the Ben & Jerry’s Pecan Resist being held outside the White House as the brand joins many companies and individuals around the US appalled by the divisive aggression of the US president and growing violence against minorities.
“To lift up those who are leading the resistance to the current administration’s regressive agenda, Ben & Jerry’s is introducing Pecan Resist, a Limited Batch ice cream flavour celebrating the activists who are continuing to resist oppression, harmful environmental practices and injustice,” the company said.
Here’s a video explaining the anti-Trump ice cream:
Pecan Resist will highlight four groups and movements focused on freedom, belonging, community, and justice:
- Color Of Change designs campaigns powerful enough to end practices that unfairly hold Black people back, and champions solutions that move everyone forward.
- Honor the Earth works on issues of climate change, renewable energy, and environmental justice with indigenous communities.
- Women’s March is committed to harnessing the political power of diverse women and their communities to create transformative social change.
- Neta is one of the fastest-growing independent media platforms led by people of colour along the Texas-Mexico border.
Ben & Jerry’s will donate US$25,000 to each of those organisations and is encouraging its fans to sign up, learn more and engage with each group online here.