The global shapewear market is set to reach US$5.58 billion by 2022 as consumers seek undergarments which give them confidence in their physical form.
That fact hasn’t been lost on Yummie, which a decade ago launched its first product, a patented three-panel tank designed for women who wanted to smooth and shape their curves and be comfortable.
This month, Yummie has gone a step further, creating another patent-pending design the six-in-one Shaping Tank it describes as its most innovative product yet.
Madelyn Ulrich, senior designer at Yummi, says what makes the tank unique is its built-in compression panels that offer targeted control where women want it most.
“With the six-in-one’s versatility, you’ll get shaping power front, back or all around, under any type of clothing.
“Women love options and versatility. They have the ability to choose one of multiple ways to wear this light shaping solution.”
There is no front and back to this tank — one side features a scoop neck and the other side a V-neck, so it can be worn under just about any neckline.
Yummie says the six-in-one, made from 76 per cent tactel nylon, 24 per cent spandex on the outside and 82 per cent nylon and 18 per cent spandex on the inside lining, leaves no visible lines underneath outer clothing, making it virtually invisible.
On sale in the US, it comes in sizes ranging from XS to 3X, priced from US$58 – $68.
Allied Market Research says the growth of the shapewear market is driven by rising disposable income of consumers, advancements in the fabric technology and garment designs, a rise in popularity of compression wear among the geriatric population, changes in human lifestyles, and an increase in demand for compression wear in the fitness industry.
Market growth will be strongest in Asia-Pacific region.