American actress, singer and fashion authority Zendaya Coleman has been named the new face of Lancôme.
Zendaya, 22, described the appointment as “a huge honour”.
The young actress shot to fame with her role alongside Tom Holland in Spider-Man: Homecoming in 2017, followed shortly after appearing with Zac Efron and Hugh Jackman in The Greatest Showman before adding her voice to the animated film Smallfoot last year.
This summer, she will take the lead role in HBO and A24 series Euphoria and reprise her role of MJ in Spider-man: Far From Home.
Françoise Lehmann, Lancôme’s global brand president, says Zendaya has undoubted charisma and influence in film, music and fashion.
“Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity.”
Besides acting, Zendaya has become is an established name in the fashion industry and graced the covers of some of the most renowned international publications. She has a social media following of more than 54 million.
Zendaya joins Julia Roberts, Kate Winslet, Isabella Rossellini, Penelope Cruz, Lupita Nyong’o, Lily Collins and Taylor Hill as Lancôme ambassadors.
“Zendaya’s irresistible appeal and strong identity is indicative of a happy, bright and shining future within the Lancôme family,” says Lehmann.